The secret is finally out! Big changes are happening here at Bee Inspired, and we want to take you through the journey we went on to get here.
We have spent the past year collaborating with one of the UK's top agencies to reimagine our brand identity and envision the future of Bee Inspired. We always want to be ahead of the curve so we felt we needed a future proof logo that would cement our status as a trend-led brand.
As you can see below, we have had a couple of different logos over the years, with the main one being our classic B33. Perhaps as a result of all the chaos happening in the world the fashion industry has moved towards a more minimalist aesthetic. We implemented this in our Spring/Summer collections and felt that some of our designs outgrew the B33. It represented an era in fashion where the bigger and bolder the better. For the B33 lovers don't worry, it's not gone forever. In the future you will see it on some limited edition 'Classics' collections where we will still pay homage to the roots of the brand.
We hope our loyal customers who have been on this journey with us the past 10 years love our new branding as much as we do and are ready to evolve with us. Our 22/23 Autumn/Winter drops are our best yet and we can't wait for you see all of the hard work the team has put in over the past year.
A message from our co-founder Steven Robb:
"After 10 years of being inspired we wanted to evolve and stay ahead of the game. We have created something new and exciting for the next 10 years to
coincide with the evolution of the brand. We felt like you, our valued follower, deserved to be the first to see this evolution."
Introducing our new logo.
Thank you for your continued support over the years, without you there is no brand. Click here see more of our design process. ✍🏻
Your Bee Team 🐝
please dont phase out the curved hem on the t-shirts! only reason why i have about 30 different ones!
Gutted to see the original logo being replaced. Although i understand the need to move with the times i feel this could be a loss of identity for the brand. It was a good idea making the original logo smaller for a more minimalistic feel but I’m not convinced this is a wise move. I hope I’m wrong because I love the brand & wish them all the best for the future.